1. Google
Brand value: $229.2 billion
Percentage change from last year:+32%
Last year's rank: 2
What
happened: Millward Brown says that "Google has thrived thanks to
continual innovation, increased revenue from advertising, and growth in
its cloud business."
Google has also been "very transparent about what it's working on," which boosted its brand value, Millward Brown added.
Google
officially restructured its business under new holding company Alphabet
in October, which allows its separate businesses to operate
independently and move faster.
Domain Name:-https://www.google.co.in
IP Address:-172.217.27.36
2. Apple
Brand value: $228.5 billion
Percentage change from last year: -8%
Last year's rank: 1
What happened: Millward Brown said that Apple's lack of big new products launching this year affected its brand value.
The
company did launch the Apple Watch in April, but that hasn't yet
reached mainstream appeal — despite selling more units than its other
smartwatch competitors.
But
Millward Brown says that Apple's move to invest in Didi Chuxing in
China has shown how "Apple has progressively moved to building an
ecosystem served not only by gadgets, but also services."
Another big service launch was Apple Music, which rolled out last summer.
Domain Name:-https://www.apple.com
IP Address:-17.172.224.47
3. Microsoft
Brand value: $121.8 billion
Percentage change from last year: +5%
Last year's rank: 3
What happened: Microsoft is the world's most valuable B2B brand, according to Millward Brown.
The
company has seen "exponential growth" in its commercial-cloud business —
which has mostly been driven by its Office 365 programs — and Windows
10 is now active on more than 270 million devices worldwide.
In order to keep laser-focused, the company has streamlined its smartphone hardware business.
Domain Name:-https://www.microsoft.com
IP Address:-104.40.211.35
4. AT&T
Brand value: $107.4 billion
Percentage change from last year:+20%
Last year's rank: 6
What happened: AT&T is the second telecoms company in the top 10.
Millward
Brown suggests that one of the reasons AT&T outperformed its
competitors was the quad-play — mobile, fixed-line, internet, and TV —
bundle it offers, through the acquisition of DirecTV.
The research company also notes that AT&T formed connected car partnerships with automakers, including Ford, BMW, and Tesla.
Domain Name:-https://www.att.com
IP Address:-144.160.155.43
5. Facebook
Brand value: $102.6 billion
Percentage change from last year:+44%
Last year's rank: 12
What
happened: Facebook continued its strong financial performance in 2015,
and the company has been working to transform itself into a media
platform, encouraging publishers to post original content —particularly
video — to its site.
Millward
Brown also credits Facebook's long-term vision in areas such as virtual
reality, artificial intelligence, and connecting the parts of the world
that are not yet on the internet for the increase in its overall brand
value this year.
Domain Name:-https://www.facebook.com
IP Address:-157.240.7.35
6. Visa
Brand value: $100.8 billion
Percentage change from last year:+10%
Last year's rank: 5
What happened: Visa is the only financial brand in the top 10 this year.
The
company is a big sponsor of sporting events, and its blue, white, and
yellow logo is ubiquitous in retailers across the world.
Last
year, Visa, a FIFA sponsor, came out strongly against the corruption
scandal at world football's governing body. The company is continuing
its partnership with FIFA and also the NFL and the Olympics.
Domain Name:-https://www.visa.co.in
IP Address:-216.87.148.144
7. Amazon
Brand value: $98.9 billion
Percentage change from last year:+59%
Last year's rank: 14
What happened: Amazon was the fastest riser in this year's rankings.
Millward
Brown said that Amazon is constantly disrupting other sectors by
creating new industry standards — everything from one-hour delivery time
and its own proprietary entertainment content to the testing of
delivery drones and its Echo personal assistant.
Domain Name:-www.amazon.in
IP Address:-54.239.34.40
8. Verizon
Brand value: $93.2 billion
Percentage change from last year: +8%
Last year's rank: 7
What happened: Millward Brown says that Verizon is another company that is investing in its future.
Verizon
has expanded its business into the digital and video content and
advertising markets, thanks to the $4.4 billion acquisition of AOL in
May 2015. It also launched its Go90 mobile video-streaming app in
October 2015.
Domain Name:-https://www.verizon.com
IP Address:-192.16.31.23
9. McDonald's
Brand value: $88.6 billion
Percentage change from last year: +9%
Last year's rank: 9
What happened: Millward Brown says that McDonald's has made a number of improvements to the business this year.
It
is making efforts to separate its drive-thru offerings — based on
convenience and speed — from its in-store experience, where it has been
rolling out customization, premium products, and improving hospitality.
Meanwhile, Millward Brown also notes the success of its healthier and lifestyle-focused McCafe offerings.
Domain Name:-https://www.mcdonalds.com
IP Address:-52.22.31.17
10. IBM
Brand value: $86.2 billion
Percentage change from last year: -8%
Last year's rank: 4
What
happened: Millward Brown says that IBM is "investing in its future,"
particularly with its cognitive-computing system Watson, which is
working across areas such as advertising, healthcare, education, and
retail.
The company has also quietly built the world's largest digital agency: IBM iX.
Millward
Brown doesn't give a reason why IBM's brand value dropped from the
previous year, but it is probably IBM's move away from consumer products
that has seen the company drop down the rankings.
Millward Brown says that "consumer perception of a brand is a key input in determining brand value."
Domain Name:-https://www.ibm.com
IP Address:-129.42.38.10
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